Are you trying to sell someone the moment they enter your list?

Stop making this fatal mistake now.

You’re making the biggest mistake of your business life.

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What Is a Lead Anyway?

Let me break this down super simply. A lead is someone who shows interest in what you offer.

In today’s internet world, this happens when people see your content on YouTube, Instagram, Facebook, LinkedIn, or your blog.

Then they take action on your call-to-action (CTA) like:

Joining your email list

Signing up for your free course

Joining your WhatsApp group

Entering your community

But here’s the thing – because they joined doesn’t mean they’re ready to buy!

If you want to dive deeper into building a successful digital business, I have resources that can help:

Free Community: Join the Digital Chai Club for ongoing discussions about these topics

Paid Course: Seven Days to Digital Business (under $10) – a step-by-step guide to get started

The 3 Types of Leads (And Why This Matters)

Think of leads like a thermometer:

1. Cold Leads

These people discovered you. They have:

Watched one YouTube video

Clicked on your Facebook ad

Joined your email list yesterday

Heard about you from a friend

Important: A cold lead has NO relationship with you yet. They may not even remember why they signed up!

2. Warm Leads

These people are getting to know you. They’ve:

Watched several of your videos

Read many emails from you

Engaged with your community

Started to trust you

3. Hot Leads

These people are ready to buy! They’ve:

Consumed lots of your content

Built a relationship with you

Trust your advice

Are looking for solutions

The Magic Number: 7 Touch Points

Here’s a fact that will blow your mind: People need to “meet” you 7 times before they’re ready to buy.

This means they need to:

Watch 7 videos

Read 7 emails

See 7 posts

Or any combination that adds up to 7 interactions

Avoid trying to sell at touch point #1. You’ll scare them away!